About
Who built TubeLens
We are not a platform. We are an editorial newsroom that uses AI to challenge a metric that has taken over the internet: popularity.
TubeLens is a product of INOSX, an American company founded in 2024. INOSX builds digital products with applied AI — and TubeLens is the first to reach the public.
The motivation was clear: YouTube's algorithm optimizes attention retention. Sensationalism, clickbait and rage bait perform as well as deep educational content. Anyone seeking quality information ends up hostage to a yardstick that was not made for it.
TubeLens does not aim to replace YouTube. It offers a second opinion — a critical reading based only on what the video says (transcript), with public, auditable criteria. Before you spend 30 minutes on a video, 30 seconds of analysis is worth it.
TLR system
How we rate
Every video receives three independent classifications — the Lupometer (aggregate editorial quality in 4 states), the Suggested Age tier (suitability derived from 12 content signals) and the Editorial Seal (conformity with disclosure and sourcing standards). All derived from the transcript with public, auditable criteria in /methodology.
Inspired by public principles from IARC (age suitability) and the U.S. FCC §73.1212 + FTC Endorsement Guides (editorial and advertising standards). No affiliation or endorsement from those organizations. Editorial, derived and independent classification.
Founder
Mario Mayerle Filho
Founder & lead engineer
Software engineer with over two decades in digital products. Has led technical teams on projects for Itaú, Santander, Volkswagen, Telefónica and Thomson Reuters. Founded INOSX in 2024 to bring together, in a single portfolio, digital products with applied AI — TubeLens, Survey Flow, Psycho-X, DataGPT and others.
Contact
Press, partnerships, questions, contesting analyses or removal requests: write to us. We respond within 5 business days.