Press · Media kit
Everything you need to write about TubeLens.
Public materials for journalists, researchers, and curators. Verifiable data, brand assets, and direct contact. Quotes free to use with attribution to TubeLens / INOSX, Inc.
One-line summary
TubeLens is an editorial system for critical analysis of YouTube videos. Paste URL, AI reads transcript, returns a 0-10 score across 4 dimensions (density, clarity, credibility, originality) and 28 detected signals (pseudo-scientific, charlatanism, sensationalism, transparency, etc.) with verbatim excerpt for each signal.
Verifiable facts
- Founded
- 2026 · INOSX, Inc. (Delaware, USA)
- Domain
- tubelens.app
- Languages
- pt-br, en, es
- Business model
- Founding Editor ($2,000 lifetime, 200 seats) + Editor monthly ($20) or annual ($200). No ads. No data sales.
- Current edition
- May 2026
- Founding Editor seats filled
- 0/200
Founder bio
Mario Mayerle Filho is founder of INOSX, Inc. — an American AI product company. Built TubeLens after two decades watching popular but poorly-made videos sit at the top of recommendation feeds. Thesis: popular is not the same as good. Editorial focus on separating the two with open infrastructure and citable scoring.
Available quotes
Ready-to-attribute lines. Use in full or excerpt. Always attribute to Mario Mayerle Filho, founder of TubeLens (INOSX, Inc.).
“Popular is not the same as good. YouTube's algorithm optimizes for retention, not quality — so it rewards what holds attention, not what teaches. TubeLens exists to provide an independent editorial yardstick.”
Mario Mayerle Filho · TubeLens · INOSX, Inc.
“We don't comment on creators. We comment on videos, with verbatim excerpts and citable scores. Criticism without evidence is gossip. Criticism with a timestamp is journalism.”
Mario Mayerle Filho · TubeLens · INOSX, Inc.
“Founding Editor isn't a discount. It's an editorial foundation. $2,000 lifetime funds a year of operation without ads. Founders are funding the product, not buying a price tier.”
Mario Mayerle Filho · TubeLens · INOSX, Inc.
“Short-form political disinformation has a 6-hour head start before any fact-check ships. That's not a fact-checker failure — it's a disinformer victory by design. Edition 004.”
Mario Mayerle Filho · TubeLens · INOSX, Inc.
Visual assets
Logo, OG images and social cards in PNG/SVG. Free to use in articles and posts.
- Logo SVG/icon.svg ↗
- Apple touch icon/apple-icon.svg ↗
- Social card — manifesto (LinkedIn portrait)/social/linkedin-manifesto-en.png ↗
- Social card — manifesto (X landscape)/social/x-manifesto-en.png ↗
- Social card — investigation (LinkedIn square)/social/linkedin-investigation-en.png ↗
- Social card — investigation (X landscape)/social/x-investigation-en.png ↗
Direct contact
support@inosx.com — Mario Mayerle Filho
Mario Mayerle Filho, founder. Reply within 24 business hours.
For interviews in pt-br, en, or es, please share angle and deadline. Preferred topics: ad-free editorial economics, editorial signal taxonomy in video, ethical paywall in AI products, Founding Editor model.
What NOT to publish
To protect the platform and users, please do not publish:
- ·Any personal email of the founder — always use support@inosx.com
- ·Physical or personal address
- ·Internal stack details (specific AI provider, vendors) — TubeLens is presented as in-house infrastructure
- ·Revenue or internal-metrics speculation beyond what's listed in verifiable facts below